Helping Law Firms Operate Like the Nation's Best.
A dedicated operating team for law firms — from case intake and marketing to recruiting, technology, and growth strategy. One team, accountable for the business behind the practice.
120+
Firms served
$140M+
Attributable revenue
9 yrs
Avg. partnership
3.2x
Increase in qualified intakes
48%
Lower cost per signed case
< 90s
Average intake response
94%
Client retention
Services
Everything a modern law firm needs, under one roof.
Nine integrated capabilities delivered by one accountable team — replacing the fragmented mix of vendors most firms operate today.
Marketing
Paid, SEO, brand, and content built for firms that measure cost-per-signed-case, not clicks.
Legal Intake
24/7 trained intake specialists that qualify, book, and hand off to your attorneys.
CRM & Case Management
Configured Litify, Filevine, or Clio — with the workflows and dashboards to run on.
AI Intake & Triage
Voice and chat agents that qualify leads in under 60 seconds, any hour.
Attorney & Staff Recruiting
Executive search and high-volume hiring for associates, paralegals, and intake.
Operations & SOPs
Standard operating procedures, quality assurance, and weekly operating cadence.
Live Call Center
US-based bilingual overflow and after-hours coverage that never drops a case.
Reporting & Analytics
One dashboard from ad spend to signed retainer, with weekly executive reviews.
Growth Strategy
Quarterly planning with an operating partner accountable to your P&L.
Command Center
Every lead, every case, one operating view.
Forward Legal unifies marketing, intake, and case data into a single command center. Partners see the same numbers we do — every week, in every review.
- Live intake queue with AI qualification
- Attribution from ad spend to signed retainer
- SLA monitoring on every inbound lead
- Weekly executive readout, delivered by your partner
Forward Legal — Intake Console
New leads
184
+22%
Qualified
112
+18%
Signed today
27
+31%
Live intake queue
SLA · 90s- MVA · Rear-end · Houston, TXAI qualified0:42
- Slip & Fall · Retail · Miami, FLIn queue0:18
- Employment · Wrongful term.Live agent1:24
- Medical Malpractice · NYAttorney review—
Signed cases · 30d
Source mix
Practice areas
Built for high-volume and high-stakes practices.
Personal Injury
Mass Tort
Employment
Family Law
Medical Malpractice
Immigration
Workflow
From first click to signed retainer.
A single, measured path from marketing spend to signed case — with SLAs at every step.
01
Attract
Paid + SEO
02
Capture
AI intake 24/7
03
Qualify
Live call center
04
Sign
E-sign + CRM
05
Report
Weekly KPIs
Why Forward Legal
One partner. Not seven vendors.
Traditional
Vendor stack
Forward Legal
Operating partner
Case study
A regional PI firm doubled signed cases in 18 months.
Forward Legal consolidated five vendors, rebuilt intake on Litify, launched a 24/7 AI + human intake stack, and ran weekly operating reviews with the managing partner.
2.1x
Signed cases
-41%
Cost per case
62%
AI-qualified
Intake response
Average time to first meaningful contact.
Marketing → Signed
Conversion from qualified lead to signed retainer.
Attorney utilization
Attorney hours on billable work.
Vendor count
Consolidated to a single operating partner.
Technology
We run the systems the best firms already use.
Configured, integrated, and operated by our team — not left on your plate.
Litify
Case management on Salesforce
Filevine
Modern case + doc automation
Clio
Practice management for growing firms
Forward AI
Proprietary intake + triage
“Forward Legal runs the business so our attorneys can practice law. In eighteen months we've doubled signed cases with fewer vendors on our roster.”
Marcus Hollis
Founding Partner, Hollis Legal
“The weekly operating review changed how we run the firm. We finally see the whole funnel in one place.”
Priya Shah
Managing Partner, Shah & Associates
“They didn't sell us a service — they took ownership of the outcome. That's the difference.”
Elena Márquez
CEO, Márquez Injury Group
FAQ
Questions we hear from managing partners.
Straight answers on scope, engagement, and how we work with your existing team.
Do you replace our marketing agency and intake vendor?
In most engagements, yes. Forward Legal consolidates marketing, intake, technology, and reporting under one accountable team. If you have a specialist you love, we operate alongside them.
What size firm is this built for?
We typically partner with firms doing $5M–$150M in annual revenue, or emerging firms with a clear plan to get there.
How is this priced?
Engagements are structured as a monthly operating retainer plus performance components tied to outcomes we own — never per-click or per-lead.
How quickly do you launch?
Discovery in week one. Intake, CRM, and reporting live within 30 days. Full operating cadence by day 60.
Do you handle attorney recruiting?
Yes — associate, partner, and paralegal search, plus high-volume hiring for intake and operations roles.
Schedule a strategy session
Let's build the operating model your firm deserves.
A 45-minute working session with a Forward Legal operating partner. You'll leave with a diagnostic of your funnel and three concrete moves for the next 90 days.